How Push Notifications Can Benefit You in SEO and Revenue Growth?

I have been in an environment where businesses run daily meetings to discuss what has changed and how we can connect more audience to our brand. Different employees have different opinions and ideas that are presented at the table for further discussion. I am sure all SEO readers can connect with me on this spot.

Let me guess looking at the market changes, most of you would be focused on AI in SEO.

But what if I tell you, it is good to keep track of the upcoming changes but at the same time work on some proven and effective tools as well like Push Notifications?

What are Push Notifications?

Web push notifications are small messages that are sent to users directly from the website or app. The message usually contains a title, a short description, a logo, and an image (optional). The idea behind push notifications is to keep users updated about the portal’s latest news, trends, or any specific information. These basically appear in the notification bar of mobile devices or desktop screens as pop-up alerts. 

Remember, when the user is online, push notifications to show up in the system browser window rather than on your website.

How do Push Notifications help website owners?

Push notifications are a great technique that some of the top brands in the market also apply for it allows website owners to interact with their audience and improve profits.

Let’s say Myntra.

Have you ever noticed how frequently it notifies you about the latest clothing trends or upcoming sales on your mobile devices?

Then Zomato?

Remember the unique and catchy short lines and scripts that compelled you to order even when the payment balance was low?

Push notifications are one of the best tricks to increase the profitability of your business. You’re for sure losing out if you are not using push notifications for your brand or business.

All you need is to set up a few simple configurations, collect your subscribers, get approved for notifications, and bang!

Key Benefits of Push Notifications

Whether you run a news portal like Newsdaily 247, an e-commerce site like Myntra, or Streaming services like Netflix, push notifications can be applied to all types of projects. Here is how applying push notifications in SEO can be beneficial for your business type:

• Increase User Engagement: Quick alerts about new updates or personalized recommendations help site owners connect with users on a regular basis. It helps encourage them to spend more time on their site and improves the percentage of returning users. Improved user engagement and returning user implies a reduced bounce rate that helps improve SEO performance.
• High click-through rates: Another one of the major benefits of push notifications is they increase your click-through rates. As the notification appears on the screen, based on the information, the user clicks and visits your website frequently. Thus, increasing your CTR more than general emails.
• Real-time communication: Instant notification allows site owners to communicate with users and update them about the latest news, promotions, and special offers. Thus, helping them stay connected to the site, try out new offers, and make more sales.
• Boost Conversion Rates: With sales promotions and special offers, site owners can also improve their conversions. Also, abandoned carts or products in the cart section notifications can improve recovery rates. This form of direct communication can surely lead to higher revenue.
• Cost-effectiveness: In comparison to other modes of promotion like email or SMS, push notifications are more cost-effective.
• Cross-platform reach: No matter whether your customer uses a mobile, desktop, or tablet, push notifications work well for all platforms. Thus, initiating a broader audience reach.
• Personalization: Site owners can personalize the notifications based on relevance and engagement. They can create segments for the subscriber base and target accordingly.

How Push Notifications Affect SEO?

The benefit of push notifications completely relies on the strategy you adopt. It can help improve your revenue growth as well as harm your website.

But if you understand your customers and market, and monitor their behavior, push notifications in SEO can produce great results.

1. The Misconception About Page Quality

People have a misconception that adding push notifications clutters their web pages with irrelevant information and links. Due to this search engines find the content to be less valuable.

However, this is a complete myth.

Push notification is not a part of page experience and they in no manner diminish your content quality in the eyes of search engines.

2. Maintaining Page Load Speed

Another concern that business owners often raise with push notifications is that triggering any subscription prompt on the screen with slow down the website’s loading speed.

However, the tags that are responsible for triggering these prompts are virtually weightless. These are built-in browser tools that do not interfere with the page load speed and ensure no negative impact on SEO.

3. Preserving UX/UI

Another misconception related to push notifications that most site owners have is its implementation might worsen the user experience (UX) and user interface (UI). Some users even feel that if a user visits the website for the first time and we bombard it with subscription prompts, they will switch to another platform.

We do not disagree on this spot but yes right approach is the answer to the solution.

Rather than forcing people to subscribe, incorporate the request for a subscription organically by outlining the value of your message.

Also, timing matters in this case. Do not pressure your audience into subscribing.

Remember, a well-executed push notification approach can improve user experience instead of worsening it.

4. Positive Impact on Traffic

In the recent Google Leak, it was stated that website traffic is not a confirmed direct ranking signal. Therefore, if you use push notifications, this may help Google get good signals, which may raise your ranking.

Notifying subscribers about the latest offers using this method might encourage returning visitors and improve engagement metrics.

These positive signals can eventually improve your SEO rankings.

5. Enhancing Google Discover Presence

Many of you would be struggling to get featured in Google Discover. Well! Push notifications can be a great source to achieve this goal.

By sending a lot of high-quality traffic to recently released pages, you let Google know that your content is well-liked. Your content may be more likely to show up in Google Discover as a result of the increased traffic and engagement, which will raise your visibility and traffic even more.

So, what are you waiting for?

Implement the new strategy to your project today

Push notifications can be a great plan for website owners. Instead of trying out different strategies that may or may not benefit you from an SEO point of view. Implement this technique so it does not negatively impact SEO. Also, integrating push notifications in an SEO strategy can drive returning traffic, improve CTR and conversions, and most importantly enhance your user engagement.

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